Isabelle Caro dies

The model French Isabelle Caro, of 28 years, the past passed away 17 of November in Tokyo after spending two weeks hospitalized by a pneumonia, according to have confirmed its relatives this Wednesday.

Caro it will happen to history to carry out one of the campaigns more controversial than they remember.

In 2007 photographer Oliviero Toscani (old photographer of the Benetton house) took photos to warn of the dangers of the anorexy. He chose to Caro, that he put undresses with his 1.64 meters of height and 31 kilos of weight. It was a coat of bones.

The campaign was vetoed in countries like Italy, where it was understood that "was violated the articles of the code of advertising loyalty and the convictions morals, civilians, nuns and of dignity of persons"

As a result of the controversy the model published its autobiography, titled The small girl who did not want to be fat. Expensive it underwent anorexy from the 13 years and arrived only 25 kilos even though. In that occasion, in 2006, it got to fall in comma. To the hospitalized being, the doctor assured that the patient would not manage to survive. He was mistaken by four years.

In its account of Facebook, the model had chosen like favorite phrase: "The best is about to arrive".

Source: publico.es

Controversial publicity on abortions

There are subjects in which the advertising is limited, or simply are subjects that are delicate to be used in advertising. Among them, we can emphasize sex, the anorexy, and other so many. In this case, it has touched to the subject of the abortion, controversial subject and of the present time.

The culprit of as much commotion, has been an organization who offers advising on services of abortion, that will emit for the first time in a television channel in the United Kingdom its advertising. The spot, will be emitted in a national channel in the months of May and June.

The organization who developed the advertising of this company, Marie Stopes International, says that its campaign of advice on planned pregnancies and services of abortion in its clinics will not help to elevate brings back to consciousness on subjects of sexual health.

The film of 30 seconds will be seen in the British transmitter Chanel 4 from the 24 of May 2210 (local time) and will be in the air until the end of June.

Groups opposed to the abortion said that the measurement plays down the subject and that they were considering an appeal legal.

As you see, the subject is to red the alive one. But, it is truth that this type of advertising promotes the abortion?

Different points of view

In the advertising spot is asked: "you are slow?" and it directs to those women who face a pregnancy nonplanned to the line of aid of 24 hours of Marie Stopes International.

"There are hundreds of thousands of women who want and need information on health sexual". Say Dana Hovig, Executive Director of Marie Stopes International.

But numerous opposite organizations to the abortion have given their opinion, which does not share the same point of view that the advertiser.

Michaela Aston, spokesman of the organization against the Life abortion, said: "to allow that the suppliers of abortions put announcements in the television, as if was not different from the companies of cars or the manufacturers of detergents, is grotesque".

"When suggesting the abortion is another option of consumption, is playing down the human life and completely contravening the spirit of the Law of Abortion of 1967, the one that supposedly was going to allow a small number of legal abortions in a limited number of difficult cases, but it has been turned and distorted to allow massive abortions by order".

Another organization, the Society for the Protection of the Born Children did not say that they were asking for consultant's office on the legality of the advertising.

The grouping made a call to the secretary of Culture so that it asks that the national regulator of communications Ofcom imposes restrictions to that type of transmissions.

The spokesman Anthony Ozimic said that "the multinational income of the organization Marie Stopes mean that it reaches the money to them after televising adevertising, the one that is enormously expensive. That creates an unjust playground, since the groups pro life simply cannot pay that type of advertising".

Ozimic added: " The publicity on the abortion is going to play down the abortion. Every day is an insult to the hundreds of women hurt by abortions. That type of advertisements is offensive and is going to deceive the viewers on the reality of abortions".

The first advertising warning of the organization for charity Marie Stopes will be issued during a program of games "Million Pound Drop Live", lead by Davina McCall, the ex-conductor of the local version of Great Brother.

Marie Stopes said that approximately 80% of the abortions that offered in the 2009 they were carried out free of charge in the British service of public health.

The Authority Standards of Advertising (ASA, by its abbreviations) said that the noncommercial suppliers of advising stop after the conception for a long time have permission to emit advertising. A spokesman of the ASA said: " Any advertising that is emitted must observe all the excellent rules of the Advertising Code, that it has like objective to assure that the publicities are not deceptive nor socially irresponsables".

"The publicity must adhere to designed rules to protect to the children and vulnerable groups and to come up that they cause serious or generalized offenses. The television advertising is reviewed in front of these rules before emited".

" If the viewers have preoccupations on the content or the emission of the advertising, the ASA can consider complaints after his transmission".

Good, like have been able to read, the subject is very controversial, and when doing advertising on services related to this subject, to accentuated the favorable and opposite critics. As sore is the first advertising these services, any advertising code has not taken shelter prohibits that it limits or it. My question is, would be due to limit the advertising, since the alcohol subject of or tobacco takes control of?

Speaking of sponsorships…

It is clear that soccer, that is the sport here king, is a key scene to increase the recognition of any mark. And thus it creates SEAT.

According to an article that I have read, more than 26 million viewers they have seen the advertising elements of SEAT in the stages during the emitted European days in direct. This intense mediatic exhibition, reinforces the sport and dynamic image of SEAT.

For SEAT, it has been one season enormously fruitful in collaboration with organized European soccer. The exclusive association between the Spanish mark and the UEFA Europe League has been a full success. SEAT has been present in each one of the parties, with an average of 31 minutes of advertising exhibition during the parties of the phase of groups, and more than 70 minutes during the eliminatory rounds. The mediatic stamp in all the continent has surpassed the expectations of the Spanish company.


"We are young, sport and loving of the design. Therefore, the UEFA Europe League offers the suitable occasion us to present/display the dynamic character of our mark to the great public”, has said the president of SEAT, James Muir. At present, SEAT is making an enormous work to reinforce the image of the mark in Europe, and the sponsorship of the UEFA Europe League is one of the strategic keys. “Our association with the UEFA Europe League overwhelms to us with satisfaction and we anticipated good results the season that comes”, it affirmed James Muir. The agreement between SEAT and the UEFA Europe League will follow effective for the two next seasons.

The Spanish mark has benefitted from its sponsorship of the UEFA Europe League to carry out an ample program of marketing that includes the tour “Way towards the End”, that reunites to the best European players of soccer freestyle to display its feats in seven great European cities. SEAT also has sponsored the exciting game online the UEFA Europe League Fantasy Football, that allows to create and to direct a virtual football team. The prize to the best competitor has been a flaming SEAT Ibiza ECOMOTIVE and also there was a drawing to secure entrances to the end of the UEFA Europe League in Hamburg.

In my opinion, a plan of very good sponsorship. Hopefully we are able to participate in something similar, sometimes in the life.

Source: micoche.com